When we first started talking about Trusli AI to some big law firm partners, they chuckled at the idea. Why an online chatbot? We don't need such "leads". They said. But they are wrong.
AI is taking over the world. Data is taking over the world. The old ways of thinking about doing business are dying. Sooner or later, they will realize that this ignorance is costing them a lot of money. We are coming and we are coming fast!
Why the old way of finding lawyers need to be transformed? Here are the three main reasons.
Currently the lead generation is inaccurate, messy, noisy. Without structured data, the lead generation is "trash in, trash out". That's why corporate lawyers get leads for divorce, and litigation lawyers get contracts for construction. Without an updated way to properly ingest, label and push data, accurate matching is nearly impossible. Messy data means wasted time screening leads and trying to distinguish noise from signal. It means lengthy phone conversations, only to discover at the end that the client cannot pay. In this big data era, this should not and cannot be the way we work.
Users have a horrible experience without an AI backed platform. The users come in, and they are asked a laundry list of questions, often times irrelevant, and they quickly get tired of this. Other times, they are asked to write "a summary of their legal issues". If they could, why they come to us in the first place seeking legal help? Most lay persons cannot articulate their legal needs and identify their legal issues. It shouldn't be this painful. The questions we ask should be based on context, and can switch back and forth depending on the change of the conversation dynamic, as opposed to being mechanical, rigid, fixed. We aim to provide an intelligent way to have a dialog with the users, that's simple, easy to use and pleasant. The old way of intaking clients is dead.
Lawyers should be able to work anywhere, for any one they choose. No more putting up ads on billboards. No more chasing ambulances. No more expensive offices and even more expensive secretaries. No more 2200 billable hours dreaming to be a big shot partner one day, who then in turn put young lawyers through the same nightmare, while the partners themselves still work insane hours and pay for expensive overhead. In this day and age of AI and data, lawyers can go digital, work anywhere they want, have an easy and efficient way to find clients, and work on their own terms. Surf during the day, do legal work at night, take on only the clients they want to take on, and make their own schedule.
At Trusli, we aim to make all of this from a dream into reality, from a vision into practice. We utilize big data and artificial intelligence to build our legal market place to be a delightful experience for both clients and lawyers. We use design thinking and state of art technology to transform how clients find lawyers and how lawyers take on clients. We want to make legal help accessible to anyone with a smart phone and can answer a few simple questions. We are here to democratize legal help. We are the new age google and yelp for lawyers.