The old way of thinking is over. No one, in this day and age, can claim safely that their law firm does not need digital marketing. With Covid-19 and everything changing from in-person to online, the question is no longer whether you need digital marketing, it's how. Getting referrals is nice, but as a lot of the digital marketing gurus pointed out, consumers are buying legal services the same as they buy everything else, online. All law firms must do digital marketing, here and now.
We have talked about this multiple times: we have to put users first, the clients first. That means, a beautifully designed website, concise, succinct content organized in a pleasant way, so users can easily find what they are looking for, with no or very little effort. “Users first” also means we need to think about the EXPERIENCE we are giving to potential clients. Do you force them to write you a long email? Do you send them to people who can't answer their questions immediately? Or do you offer them readily available help, on the spot? This is why at Trusli, we are always trying to simplify the client intake process in a high-tech, low-effort way. We have the context, data and training, and we are here to give clients that warm, helpful hand, right here.
We all hate to be bombarded with useless marketing junk. But, when we are really looking for something, we welcome useful content that can point us to the right way. There is no such thing as one size fits all in digital marketing. We need to understand our clients' needs, categorize them, track them, and market to them accordingly. At Trusli, we have figured out how to achieve that through chatting with the clients for a few minutes. If they are not ready to engage yet, at least we have a full understanding of what they are looking for, and we can follow up as such.
We have seen lawyer websites with the best intentions, yet the lowest results. Why? You've got to go high-tech. In this AI dominated day and age, having a dummy chat bot that just asks the clients to write you an email is not helpful. We are deploying true conversational AI that understands the clients intentions and context, and can provide helpful directions and results immediately, as opposed to forcing them to follow up the traditional way. No one wants to call anymore, they want to be on their computer or even mobile device, chat, and be connected with help instantaneously.
Paying for google search words is nice, but can turn out to be really expensive really quick. If you have a mid to low marketing budget, look for ways to grow your presence organically, develop your own content, and work with partners like Trusli to increase your influence. Not all nice things have to be expensive, and not all expensive things turn out to be useful. Work with us, and let us help you with the heavy lifting of high-tech client experience and digital marketing.How are you reaching potential clients in the digital age? Join our platform to have quality leads sent directly to your inbox:www.trusli.com
Gloria is the founder of Sleegal.ai, seasoned lawyer, business person and entrepreneur, determined to bring legal help to you at an affordable cost efficiently.
Gloria is the founder of Sleegal.ai, seasoned lawyer, business person and entrepreneur, determined to bring legal help to you at an affordable cost efficiently.
Drop us a note. We will get back to you within 1 business day.
Back in the day, ERP implementations used to be a nightmare for many companies. We've all heard of horror stories where millions of dollars were spent on planning and implementation, only to be told that the whole thing was a failure. But why is this still happening? With our extensive experience in ERP, we have identified the four main challenges that companies face when selecting and implementing an ERP solution. We are working to create a new generation of ERP systems that are easy to implement, intuitive to use, and adaptable to each organization's unique needs. Stay tuned for our new product roadmap!
Read more
A long time ago, we’ve written about the best and worst use of AI when it comes to lawyers. If some of you recall, our original “Sleegal AI” is a ChatGPT style chatbot to help people find lawyers. Before we know it, AI Generated Content (“AIGC”) has become the hottest topic in 2023. With this in mind and deriving from our understanding of AI, legal tech and self-driving cars, what is ChatGPT good and bad at?
Read more
When we talk to our potential customers in the field, especially the relatively new startups who are going through hypergrowth, we notice that there is a lot of misunderstanding and confusion about needing a procurement team at all. We have seen hyper-growth companies with a few thousand employees, some of which may even produce and sell hardware, who don’t have a procurement function at all. This is mind-boggling and very dangerous. Here are the common fallacies about whether and why a company needs procurement and our responses to them.
Read more%20(1).png)
In the past we have written extensively about why metrics matter for procurement leaders and why having a system to keep track of them is of essential importance. Today, I’d like to discuss one metric that procurement managers often overlook. Even in cases when they do realize the importance of this metric, it’s one of the metrics that’s more opaque and harder to keep track of. However, this metric is extremely important to keep track of. Keeping this metric under control and strict scrutiny will go a long way to not only cut cost, but increase bottom line. Here is why and how.
Read more.png)
We have written extensively about why there should be a “Chief Procurement Officer” position and why such leaders should have a seat at the C-suite table, rather than reporting to the CFO or an engineering officer. But how? Like most things in this life, it won’t get handed on a silver platter. I have many fellow procurement leaders who are struggling to receive acknowledgment and achieve a voice. Here are some suggestions.
Read more
User experience designers tend to overthink and complicate things when it comes to product design. Our UX Design team collaborated to provide their top suggestions for enhancing efficiency and improving the user experience by avoiding these common missteps.
Read more.png){kind=logo}
Copyright © 2022 Trusli - All Rights Reserved